Squidoo: Advertising tool

It is hard and daunting task for beginners to be top ranked on Google particularly if you are one of many similar businesses within a given market area.

A little known tool for many main street businesses especially beginners is an internet portal called Squidoo. It's allows people to create a web presence easily. It permits commercialization. That means you can put up sites that advertise your business. The easiest way to do so is to reuse much of the content you have on your web page. Just rephrase and reorient it to fit the Squidoo page.

Squidoo calls it's pages, lens. There are a group of modules that you can create and edit in minutes once you get the hang of their system. There are a lot of interesting things you can do with the various modules. The main thing you want to do is use your Squidoo lens as an additional advertising tool for your services and as a funnel to send traffic to your main web site.

If you are marketing fruit based liquid vitamin, you want to do some keyword research as to the best term to use for your market. It may be "Mangosteen", it may be "Verve", it may be any niche keyword. What ever it is, you want your first lens to use the best of the picks.

Since Squidoo is free, there is no reason for you to not set up multiple lens on your best keyword phrases. If you do, you will often find that your Squidoo len(s) will get higher ranking than your own web page. That's because Squidoo itself has a high PR or page rank in the eyes of Google.

Link your Squidoo lens to your web site's home page. This helps raise your web sites ranking in Google's eyes as well. It sees Squidoo as an "authority" site and gives more credence to links coming from it.

While Squidoo is easy to use, like everything, there is a learning curve. Once you master the basic mechanics you also need to learn the strategies to make it work for your particular needs. There are other formats beyond Squidoo, like Hubpages, but Squidoo is probably the best place to start building a broader internet presence.