Wellness Industry BOOM!!

We are now at the very beginning of the next trillion dollar industry – the Wellness Industry that will impact almost every aspect of our lives and achieve $1 trillion in sales within 10 years, but one that is as unknown today as the automobile industry was in 1908 or the personal computer industry was in 1981.

In the next 10 years, an additional $1 trillion of the U.S. economy will be devoted to the yet-unnamed wellness business – defined in the dictionary as "the quality or state of being in good health especially as an actively sought goal." Said Paul Zane Pilzer - the author of The New Wellness Revolution: How To Make A Fortune in the Next Trillion Dollar industry. You will know how to tap into the next trillion-dollar Wellness Industry. Already a $200 billion business, Pilzer predicts that sales of vitamins and other health-related items will grow to over $1 trillion annually within ten years. In The Wellness Revolution, he shows entrepreneurs and investors how to make their fortunes in this burgeoning industry.

Pilzer explains that wellness spending had already reached $200 billion a year by 2000. And this $200 billion represented just the tip of the iceberg for the wellness industry over the next decade.

The current boom in wellness products and services is being driven by another boom that occurred between 1946-1964 baby boom generation – which represents about 28 percent of the U.S. population but accounts for about 50 percent of our $10 trillion economy. Boomers are just discovering the potential of the wellness industry to preserve what they hold dearest: their youth. But even this is only the beginning, thanks to the nature of demand in our modern economy, to our current economic expansion due to advancing technology, and to our unlimited propensity to consume more wellness products and services once we have had a positive wellness experience.

A recent book by Cheryl Russell explains it best from a marketing perspective:
One of the most important truths about boomers is that they are still the youth market. In their teens and twenties……boomers created the youth market. As they enter their forites and fifties….boomers are proving the youth market to be a state of mind rather than a stage of life. Most boomers still live in that state, refusing to adopt the attitudes and lifestyles of their parents….. Businesses savvy enough to determine what boomers want will catch a wave of consumer demand that will be the ride of a lifetime.